Zubaan has been publishing quality content in gender-related fields for 14 years. However, it’s not always easy for readers to purchase edited and research volumes — especially when they need only one chapter or one paper from a book. Recognising that, in 2017 we ran a short pilot programme making individual essays available in e-formats for a reasonable fee.
A note on pricing, frequency and format
Subscribers received each new set in their inbox a few times per month. The essays range from just a few pages to 100-page chapters, and we therefore created three pricing tiers: 50, 70 and 95 rupees. Responses to our test survey in March indicated that a majority of readers would be willing to pay up to Rs. 100, so we kept even the longest essay under that amount. The vast majority of our readers also included PDFs in their preference of format, and we have therefore standardised all our essays in PDF files.
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